AI Command Centre
Premium add-onEarly access

Your academy's AI operations partner.

Ask it anything about your academy, and let it draft the reminders, messages, invoices and reports you'd do by hand. You approve, and it does the busywork.

FOOTBALL
Photo © Surbevski Photography

Ask

Plain-English answers about your academy, with charts drawn on the spot. No reports to build, no filters to learn.

Do

It drafts the reminder, message, invoice or report. You read it, approve it, and it goes out.

Automate

Scheduled workflows that run in the background and land in an approvals inbox for your sign-off.

Alert

Flags revenue dips, WWCC expiries and failed payments before they become your problem.

Built to be trusted
You approve every action before it happens
It only has your admin's level of access
Every action is audit-logged
Your data stays yours, always

AI Coaching

Free taster

Included on the coach side at no cost: report drafts for coaches, and a weekly training and wellness plan for each player — drills from your own library, mindset work and recovery timed to their training and game days. See how it works.

Command Centre Lite

Paid upgrade

Ask and Alert. Answers on demand plus proactive warnings across your academy.

Command Centre Pro

Paid upgrade

Adds Do and Automate. The full AI teammate drafting and running your back office.

AI Coach
Included on the coach sidePlayer Development

It reads the whole player.

Separate from the Command Centre. That one runs your academy; this one works on one player — and it starts from their file, not a generic prompt.

Their record

Coaching reports, development goals, homework and match stats — the history the club already holds, read before a single drill is suggested.

Their week

The sessions their group trains and the fixtures their team plays, on one timeline — so the advice lands on a real day.

How they are

The wellness check-ins they fill in themselves — sleep, soreness, energy, confidence — and their own reflection journal, in their words.

Your drill library

It picks from the drills your club already runs, with the equipment you own. It is not sending your under‑12s a YouTube session.

What comes back

A training and wellness report.

Not a list of drills. A plan that treats a fourteen‑year‑old as a person, in four clearly separated parts.

Drills

Chosen from your library, each one stating why it was picked for this player.

Mindset work

Drawn from what the player wrote in their own journal, with the reasoning shown.

Recovery

Scaled to the sleep and soreness they logged, and timed to their real week.

Raise with a person

Anything that needs a human is named and handed to one. It does not counsel a child.

Timing is most of the advice

New

Recovery advice is only useful if it lands on the right day. Since the coach reads the training and fixture schedule, it stopped saying this:

“At the end of every session.”

and started saying this: “Every Tuesday, the day after your Monday game.”

A person always decides
Every output is a draft — a coach reads it, edits it and releases it
Nothing reaches a family because a model wrote it
A drill the AI authors arrives as a pending submission, through the same approval gate a coach's drill goes through
Enabled per program, and the platform works fully with it switched off